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particular in terms of the power that national regulators have: “what we should fear 
is the growth of government databases”
(Singleton, 1998). Privacy therefore clearly 
raises social concerns in terms of trust, digital democracy
as well as employment
particularly in relation to the rights of employers to access or monitor personal 
information of their employees (ranging from email messages to medical records), 
often without their explicit consent
or even their knowledge. Finally, the difficulties 
of updating databases and business processes and the challenges to comply at a 
technical level when using some contemporary information technologies (Lycett & 
Pouloudi, 2001) signify that privacy protection remains a challenge for policy 
makers. 
Content 
As electronic commerce is an international phenomenon it is impossible for 
policy makers to control the content of the information transferred on-line. While 
the exposure to all this information can be beneficial, for example expanding 
people’s learning horizons (Forcheri et al., 2000), governments and citizens are 
concerned about the publication of offensive material (Nelson, 1999). As the 
complaints from parents and educators about the influence of the Internet on 
children become more frequent, there are several civil liberties organizations 
devoted to protecting users from exposure to inappropriate on-line material. Such 
groups include the Electronic Frontier Foundation (EFF), which supports
legal and 
legislative action to protect the civil liberties of on-line users and the Computer 
Professionals for Social Responsibility (CPSR), which aims to protect privacy and 
civil liberties. The World Wide Web Consortium (W3C) has developed a technical 
platform that allows user-defined, customized access to the Internet (Patrick, 1999; 
www.w3.organisation/PICS) and has enabled the creation of rating services and
filtering software, for use by concerned
parents. While the need for filtering of some 
information is generally considered as appropriate, there are also attempts at 
censorship. For example certain Asian countries place restrictions on the use of the 
Internet. The use of censorship on the information highway is debatable, both in 
terms of its technological feasibility but also in terms of its moral foundation (Ebbs 
& Rheingold, 1997).