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Foreword ............................................................................................................................. .. vii
Bijan Fazlollahi, Georgia State University
Preface ... ............................................................................................................................... . xi
Chapter  1.  Cyber Shopping and Privacy ... ................................................................ ...1
Jatinder N. D. Gupta and Sushil K. Sharma
Ball State University, USA 
Chapter  2. Structural Influences on Global E-Commerce Activity ... ..................... ...17
M.Lynne Markus, City University of Hong Kong, China 
Christina Soh, Nanyang Technological University, Singapore 
Chapter  3. Social Issues in Electronic Commerce: Implications for Policy 
Makers ... .......................................................................................................................... ...32
Anastasia Papazafeiropoulou and Athanasia Pouloudi
Brunel University, United Kingdom 
Chapter  4. Identifying Motivations for the Use of Commercial Web Sites ... 
...50 
Thomas F. Stafford, Texas Women’s University, USA 
Marla Royne Stafford, University of North Texas, USA 
Chapter  5. Signalling Intentions and Obliging Behavior Online: An Application of 
Semiotic and Legal Modeling in E-Commerce ............................................................ ...68
James Backhouse, London School of Economics, United Kingdom
Edward K. Cheng, Harvard Law School, USA 
Chapter  6. Customer Loyalty and Electronic Banking: A Conceptual 
Framework ... ................................................................................................................... ...89
Daniel Tomiuk and Alain Pinsonneault
McGill University, Canada 
Chapter  7. Electronic Commerce and Strategic Change Within Organizations: Lessons 
from Two Cases ................................................................................................................110
Robert D. Galliers, London School of Economics, United Kingdom Sue
Newell, University of London, United Kingdom