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Published in the United States of America by 
IRM Press 
1331 E. Chocolate Avenue 
Hershey PA 17033-1117, USA 
Tel: 717-533-8845 
Fax:   717-533-8661 
E-mail: cust@idea-group.com 
and in the United Kingdom by 
IRM Press 
3 Henrietta Street 
Covent Garden 
London WC2E 8LU 
Tel: 44 20 7240 0856 
Fax:   44 20 7379 3313 
Copyright © 2002 by IRM Press.   All rights reserved.   No part of this book may be 
reproduced in any form or by any means, electronic or mechanical, including photocopying,
without written permission from the publisher. 
Library of Congress Cataloging-in-Publication Data 
Fazlollahi, Bijan, 1939-
Strategies for ecommerce success / Bijan Fazlollahi. 
p. cm. 
Includes bibliographical references and index. 
ISBN 1-931777-08-7 (paper) 
1. Electronic commerce.  I. Title. 
HF5548.32 .F39 2002 
658.8'4--dc21
2001059430
eISBN: 1-931777-29-2 
British Cataloguing in Publication Data 
A Cataloguing in Publication record for this book is available from the British Library.