Navigation bar
  Print document Start Previous page
 14 of 352 
Next page End Contents  

  
Quality Management (TQM) framework that enhances the internal audit effectiveness 
and efficiency. This framework is based on five principles: activity analysis, control 
analysis, evaluation analysis, risk assessment and continuous improvement.   This 
approach provides appropriate monitoring of business practices and internal controls 
to ensure audit effectiveness and efficiency. 
In  Chapter  11,  entitled,  “Electronic  Commerce  Acceptance:  A  Study 
Comparing the United States and the United Kingdom,” Donna McCloskey from 
Widener University (USA) and David Whiteley from Manchester Metropolitan 
University (UK) address the issues of what consumers buy, what factors motivate 
them to buy via the Internet and what keeps them from shopping more.  The chapter 
reports the results of a survey carried out in both the United States and the United 
Kingdom that was aimed at discovering what people bought online, why they did
or did not use Internet e-commerce, any differences in activity between the USA 
and the UK and what might persuade people to take part in online shopping in the 
future. 
Chapter 12 entitled, “Intelligent Software Agents in Electronic Commerce: 
A Socio-Technical Perspective” by Mahesh Raisinghani of the University of Dallas 
(USA), Chris Klassen of The Software Construction Company (USA) and 
Lawrence Schkade of the University of Texas at Arlington (USA)  investigates 
software agents as possessing goal-directed and possessing abilities such as 
autonomy, collaborative behavior, and inferential capability. These agents can take 
different forms, and can initiate and make decisions without human intervention and 
have the capability to infer appropriate high-level goals from user actions and 
requests and take actions to achieve these goals. The intelligent software agent is 
a computational entity that can adapt to the environment, making it capable of 
interacting with other agents and transporting itself across different systems in a 
network. 
Chapter 13 entitled, “Impacts of Software Agents in E-Commerce Systems 
on Customer’s Loyalty and on Behavior of Potential Customers” by Juergen Seitz,
Eberhard Stickel and Krzysztof Woda of Viadrina University (Germany) analyzes the 
possible consequences of new push and pull technologies in e-commerce, which are 
jockeying for customers’ loyalty.   The active technologies enabling customers to 
purchase efficiently and force merchants to offer highly personalized, value-added 
and complementary products and services in order to stay competitive.  This chapter